Facebook & Apple Feud - Facebook, Apple, Tracking & Privacy Battle - How It Affect Business & Lifestyle
Last week Facebook announced they would be sending pop-up notifications to Apple users asking for permission to track them for ad targeting reasons, with this notification users getting suggestions that they would support businesses that trust on ads to succeed in customers.
Apple announced a new privacy policy related to their Identifier for Advertisers (IDFA) user tracking feature, which third-party apps use for ad targeting in this policy, collecting data would become an opt-in feature.